- As the third biggest social network out there – active-user wise, – and an entirely distinctive visual approach to content, Instagram is one of the most important platforms to include in any business’ social marketing strategy.
- Instagram remains the sweetheart of the social media scene for marketers. And it’s not hard to see why when you consider it has over 1 billion monthly active users with 50% following brands.
- According to Forrester, engagement – measured by likes, shares, and comments from consumers – is also off the chart, boasting a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.