- If your business showcases products online, then you should be familiar with Google Merchant Center.
- If you aren’t, then you should keep on reading, as Google Merchant Center can help increase the reach and impact of your Internet marketing efforts.
- Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online.
It’s fast becoming a popular marketing choice for eCommerce
with some studies proving that they result in as much as a 26% higher conversion rates for product listing than traditional search text ads.
A skilfully set-up Merchant Center will streamline and simplify your whole Google Shopping seller experience and will form the essential foundation for the rest of your marketing efforts.
Shopping ads have proven, year-over-year, to be a major asset for merchants looking to acquire both new and returning customers.
The traffic stemming from Google Shopping ads is not only extremely targeted, but it is also incredibly cost-effective and especially is outfitted with some of the most robust analytics and reporting tools in the PPC world.
If you’re not already using Google Merchant Center, and maybe have never heard of it, you’re probably wondering whether it’s worth adding yet another tool to the several you likely already use.
Google Merchant Center is extremely useful and helps you do things that AdWords or Google My Business can’t do on their own.