- Blogging has completely changed the way content is created on the internet today.
- According to NM Incite - 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. Small businesses are able to get 126% more lead growth with blogging.
- It's no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to create their own little space on the internet.
- Your business blog gives you the opportunity to use it as a marketing tactic to drive traffic back to your website. Any business that does not effectively use this platform will risk losing new lucrative opportunities.
- Check out a few of the statistics below to get a good idea of what the blogging world is doing to get business around the globe:
- Blogging is integral to your online content marketing strategy regardless of the fact that you are a small business, or a multinational company.
- The blogging and online business world is changing, and for the better. If you’re creative, resourceful, diligent and passionate, you're just the right type of person to make it in this new world of building a money-making blog and business. But if you create poor quality blogs for making a quick buck, it won’t last long.
You see blogging & business go hand in hand.
Don't be that individual.
Recently, I was speaking on the phone with someone who had been creating websites for the last 10 years. He was complaining about how hard it was to make money with your website these days. I wondered what’s wrong with him - This is the BEST TIME to make a living writing about things you like and creating what you love to create.
He mentioned - "I was making $1,000 a month with just a crappy website with some affiliate links! Ugh, it’s too tough now."
Right...I see the problem here. So you’re that type of individual, I thought to myself.
Basically his point was, the quality (and quantity) of blogs and niche websites have increased so much that unhelpful, and “crappy” blogs no longer make money like they used to by adding some banner ads and throwing up some affiliate links.
I’m personally grateful that this is the case.
Building a profitable blog is much more than driving loads of traffic to a spammy website with ads on it and hoping for clicks. Everything has shifted, making a more precious, beautiful Internet and virtual marketplace.
Here’s what I mean:
The Old way:
Get the masses to come to your blog and make a minuscule bit of money off of a tiny percentage of the legions of traffic driven to your site via flashy ads and shoddy affiliate links.
The New way:
Convert up to 50% (or more) of your visitors into lifetime customers that will buy your products at multiple price points. Create an authentic audience of people that enjoy YOUR WORK, and will pay you directly for goods and services. Quality, not quantity. Profit AND Purpose.
Overall, if you run your blog in the right way and ensure that both, your blog and the content within are appealing and genuine, then the rewards will be plentiful.
And I have got all the resources you need to help you succeed with your blogging strategy.
